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Explain how a manager's typical patterns of thought and action can unintentionally turn manifestations of surface-level diversity into serious legal problems of discrimination for an organization. Explain the implications of this fact for the role of diversity management in contemporary business organizations.
Message Internalization
The process by which individuals accept a communicated message as being consistent with their own values or beliefs, thus influencing their attitudes or behavior.
Return on Emotion
A metric evaluating the emotional engagement and reactions provoked by a brand, product, or campaign, reflecting its impact on customer behavior.
Earned Reach
The exposure a brand gains through word-of-mouth or other non-paid forms of promotion, often amplified by digital platforms and social media.
Fandom
Fandom represents the collective fans of a particular entertainment property, personality, or genre, characterized by a shared enthusiasm and often expressed through fan activities, creations, and communities.
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