The Job of the Concepts Managers at Starbucks Is to Use

question 103

Multiple Choice

The job of the concepts managers at Starbucks is to use a cross-functional team to develop four to six new beverages annually. Starbucks uses a cross-functional team because it .

• A) allows the company to use employees from various departments with varying perspectives to attack the task
• B) creates a means for outsourcing new-product development
• C) allows Starbucks to use an aggregated product plan
• D) ensures that Starbucks will always have products in each stage of the product life cycle
• E) allows the company to get input from all of its external stakeholders

---

Definitions:

Endorse

means to give public support, approval, or recommendation to something or someone, often seen in the context of celebrities endorsing products or political figures.

Check

A written, dated, and signed instrument that directs a bank to pay a specific sum of money to the bearer.

Shelter Principle

A legal doctrine in property law that allows a person who acquires property in good faith and without notice of prior claims to be protected from those claims.

Holder

In financial terms, an individual or entity that possesses a negotiable instrument, such as a check or bond, legally.