The Job of the Concepts Managers at Starbucks Is to Use

question 103

Multiple Choice

The job of the concepts managers at Starbucks is to use a cross-functional team to develop four to six new beverages annually. Starbucks uses a cross-functional team because it .

• A) allows the company to use employees from various departments with varying perspectives to attack the task
• B) creates a means for outsourcing new-product development
• C) allows Starbucks to use an aggregated product plan
• D) ensures that Starbucks will always have products in each stage of the product life cycle
• E) allows the company to get input from all of its external stakeholders