The Green Giant Consumer Products Company Learned That It Could

question 46

Multiple Choice

The Green Giant consumer products company learned that it could not use their Jolly Green Giant character in parts of Asia where a green hat worn by a man signifies that he has an unfaithful wife. This is an example of a(n) __________that influenced global marketing.

• A) geocentric attitude
• B) control strategy
• C) cooperative strategy
• D) cultural difference
• E) avoidance strategy

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Definitions:

Verbs

Words that express actions, occurrences, or states of being.

Concrete Words

Words that describe specific, tangible objects or phenomena, which can be perceived through the senses.

Abstractions

Concepts or ideas that are generalized and not linked to specific instances, enabling higher-level thinking about complex subjects.

Grand Exaggerations

Statements that dramatically overstate a fact or situation, often used for emphasis or effect.