Solved

An Internet Strategy Enabled Nestlé USA to Change Its Way

question 78

Multiple Choice

An Internet strategy enabled Nestlé USA to change its way of doing business and allowed the company to change its staid, risk-averse culture; from buying raw materials to processing purchase orders to marketing the roughly 2,000 products that make up its nearly 200 brands. Employees worked to "Make e-business the way we do business." In terms of organizational development, the process described here is primarily a(n) _______ intervention.

Definitions:

PRSA

The Public Relations Society of America, a professional organization for public relations practitioners.

Code Of Ethics

A set of principles and rules used by individuals or organizations to govern their decision-making process and actions, ensuring integrity and fairness.

U.S. Firms

Companies or businesses that are based in the United States and operate under US regulations and economic policies.

PRSA Professional Values

The core ethical guidelines set by the Public Relations Society of America, which include advocacy, honesty, expertise, independence, loyalty, and fairness.