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3. In a situational analysis, a strategic group is a group of that top managers choose for comparing,
Evaluating, and benchmarking their company's strategic threats and opportunities.
Unit of Account
A standard monetary unit of measurement of the market value/cost of goods, services, or assets.
Real Value
The value of an object or service adjusted for inflation, reflecting its true purchasing power.
Nominal Interest Rate
The interest rate stated on a loan or investment agreement, without adjustment for inflation.
After-tax Real Interest Rate
The interest rate received by lenders or paid by borrowers, adjusted for inflation and taxes, that reflects the true cost of borrowing or real yield on savings.
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