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question 38

Multiple Choice

_{72. McDonald's uses a strategy (a kind of grand strategy) as it increases its profits in France by offering uniquely}
French products such as Croque McDo, the McDonald's version of a popular French grilled sandwich.

• A) growth
• B) decline
• C) retrenchment/recovery
• D) repositioning
• E) pioneering

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Definitions:

Buying Decision

The process through which a consumer decides whether or not to purchase a product or service.

Frito-Lay

A subsidiary of PepsiCo, specializing in the manufacture and distribution of snack foods.

Inventory

The total amount of goods or materials a business holds, intended for sale or use in production, often managed to optimize supply chain efficiency.

Order Taker

An individual or system in charge of receiving and processing customer orders without engaging in proactive selling activities.