Explain How the Concept of Strategic Group (And Its Two

question 9

Essay

Explain how the concept of strategic group (and its two sub-types) is used in a situational analysis as part of an environmental scanning activity to identify specific opportunities and threats that can either improve or harm the company's ability to sustain its competitive advantage.

---

Definitions:

Office Furniture

Items of furniture intended for use in various office tasks, such as desks, chairs, and filing cabinets.

Double-Declining-Balance

A method of accelerated depreciation where an asset's book value is reduced at twice the rate of its straight-line depreciation.

Resale Value

The estimated market value of an asset at a future point in time, when it is likely to be sold or traded.

Office Furniture

Furniture designed specifically for use in workplace settings, including desks, chairs, filing cabinets, and bookcases.