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Krispy Kreme
Krispy Kreme is a relatively small doughnut seller. It has only 295 stores while Dunkin Donuts has over 3,600 outlets in the United States and Canada. In spite of its size, Krispy Kreme has been described by many as "the hottest brand in America." The company's success in an environment which has made success difficult for many food operations is due in large part to the long-term vision of its top management and its establishment and achievement of S.M.A.R.T. goals. The company originated in Winston-Salem, North Carolina, in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until he died in 1973 without naming a successor, which caused the company problems for the next decade.
-Refer to Krispy Kreme. The company's goal to never reveal its secret recipe to anyone outside the company is an example of a(n) ____________ goal.
Dividend Yield
A ratio indicating the annual dividend payment by a corporation in comparison to its stock price.
Dividend Growth Model
A valuation method used to estimate the worth of a stock by assuming that dividends grow at a constant rate indefinitely.
Market Price
The current value at which an asset or service can be bought or sold in the open market.
Declared Dividends
The announcement by a company's board of directors of the payment of a dividend to shareholders at a future date.
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