Krispy Kreme Krispy Kreme Is a Relatively Small Doughnut Seller. It Has

question 50

Multiple Choice

Krispy Kreme
Krispy Kreme is a relatively small doughnut seller. It has only 295 stores while Dunkin Donuts has over 3,600 outlets in the United States and Canada. In spite of its size, Krispy Kreme has been described by many as "the hottest brand in America." The company's success in an environment which has made success difficult for many food operations is due in large part to the long-term vision of its top management and its establishment and achievement of S.M.A.R.T. goals. The company originated in Winston-Salem, North Carolina, in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until he died in 1973 without naming a successor, which caused the company problems for the next decade.
-Refer to Krispy Kreme. Which of the following would be an example of an operational plan for Krispy Kreme?

• A) to open a new plant for making doughnut mix outside the U.S.
• B) to change the color of the "walking KK" logo of the company
• C) to turn on the HOT DOUGHNUTS NOW sign whenever fresh doughnuts came off the line
• D) to hire a new human relations vice­president to oversee all of the company's operations
• E) to modify the doughnut mix recipe so that less expensive ingredients can be used

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Definitions:

Negative Punishment

A behavior modification technique where something desirable is removed following an undesired behavior, with the intention of decreasing that behavior.

Non-Adherent Health Behaviors

Actions or inactions by an individual that do not follow the health advice or treatment plans recommended by healthcare professionals.

Health Belief Model

A theoretical model explaining individuals' behaviors towards health services based on perceived threats and benefits.

Perceived Susceptibility

An individual's belief about the personal risk of acquiring an illness or disease, influencing health behaviors and attitudes.