Briefly Explain What Decision Criteria Are

question 59

Essay

Briefly explain what decision criteria are. Identify two approaches that may be used to weight these criteria.

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Definitions:

Contribution Margin Per Unit

The selling price per unit minus the variable cost per unit, representing the portion of sales revenue that is not consumed by variable costs and contributes to covering fixed costs.

Unit Selling Price

The price at which one unit of a product or service is sold to the customer.

Variable Cost

A variable cost changes in proportion to the level of output or activity, in contrast to a fixed cost which remains constant regardless of activity.