When Media in India Informed the Public That Coca-Cola Products

question 2

Multiple Choice

When media in India informed the public that Coca-Cola products bottled in India contained a high level of certain cancer-causing pesticides, Coke responded by saying that all of India's water was contaminated and that it was not doing anything wrong by using the local water supply. What kind of a strategy did Coke use to respond to its social responsibility problems?

• A) reactive strategy
• B) prospective strategy
• C) defensive strategy
• D) accommodative strategy
• E) proactive strategy

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Definitions:

Horney's Theory

A psychoanalytic theory proposed by Karen Horney that focuses on social and cultural factors influencing personality development, emphasizing the concept of basic anxiety and neurotic needs.

Idealized Image

A mental construct of perfection or an ultimate standard one strives to emulate, often influenced by societal standards and personal desires.

Horney's Needs

Psychological needs identified by Karen Horney, including the needs for affection and approval, the need for power, and the need for independence.

Neurotic Trends

Patterns of behavior and thought that are considered to be unhealthy psychological responses to stress or conflict, often leading to anxiety or other mental health issues.