The Social Responsiveness Strategy That Could Be Considered Essentially a Public

question 61

Multiple Choice

The social responsiveness strategy that could be considered essentially a public relations approach is the __________strategy.

• A) reactive
• B) defensive
• C) communicative
• D) proactive
• E) accommodative

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Definitions:

Marketing Mix

A model used to review and manage a business’s marketing strategies, traditionally made up of the four Ps: product, price, place, and promotion.

Marketing Plans

Detailed strategies outlining the advertising, targeting, and selling efforts for a product or service, designed to achieve specific financial and market share goals.

Diversification

A strategy of increasing business opportunities through new markets or products, aiming to reduce risks associated with over-reliance on a single product or market.

Product Development

The process of creating or improving a product or service, from initial idea through marketing, with the goal of satisfying customer needs.