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question 48

Multiple Choice

_{79. Kodak makes digital cameras and paper for prints. Kodak would view the growing popularity of digital cameras as a(n)
in its external environment if it considered how digital cameras affect sales of cameras that use film. On
the other hand, Kodak would view the growing popularity of digital cameras as a(n)
in its external}
Environment if it considered the amount of Kodak processing paper used in printing pictures made by digital cameras.

• A) strength; weakness
• B) risk; certainty
• C) opportunity; threat
• D) certainty; risk
• E) threat; opportunity

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Definitions:

Nomothetic

An approach in psychology that focuses on studying general laws and principles that apply widely across individuals.

Idiographic

Pertaining to the study or approach that focuses on individual cases or events, emphasizing the unique aspects of each.

Blind Design

An experiment in which participants do not know whether they are in the experimental or the control condition. Also known as masked design, now the preferred term.

Idiographic Approach

A perspective in psychology that focuses on understanding the unique, subjective experiences and motivations of individuals, as opposed to general or universal principles.