Krispy Kreme Is a Relatively Small Doughnut Seller

question 112

Multiple Choice

Krispy Kreme is a relatively small doughnut seller. It has only 292 stores in the United States, while Dunkin Donuts has 3,600 outlets. The company originated in Winston-Salem, North Carolina, where it still operates a plant that fills a 50-pound bag with doughnut mix every seven seconds. It recently opened a new plant in Effingham, Illinois, that fills a bag every three seconds. This second plant allows the company to reduce costs while increasing its output. The company began in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until his death in 1973.
-Refer to Krispy Kreme. As the CEO of Krispy Kreme, Rudolph would have been responsible for:

• A) developing employees' commitment to the company
• B) creating a positive organizational culture
• C) monitoring the business' environment
• D) creating a context for change
• E) doing all of these things

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Definitions:

Propaganda Model

The assertion that media companies, as businesses, will transmit content that reflects their commercial interests.

Privileged Classes

Social groups granted special advantages or benefits by virtue of their position in the social hierarchy.

Mainstream Media

Traditional forms of mass communication, such as television, newspapers, and radio, considered to reach and be accepted by the largest audience.

Corporate Interests

The objectives, agendas, or motivations of businesses and corporations, often aimed at maximizing profit, expanding market share, and influencing policy and regulation.