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Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.
-Refer to Exhibit 7.1. What formula goes in cell B9?
Medicaid
A government health insurance program for individuals and families with low income and resources.
Federal
Pertaining to a system of government in which power is divided between a central authority and constituent political units.
Medicare
A federal health insurance program primarily for people aged 65 and older, but also available for some younger people with disabilities.
U.S. Residents
Individuals who live in the United States, including citizens, permanent residents, and those on certain visas.
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