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Exhibit 14.8
The following questions use the information below.
A company needs to buy a new insurance policy. They have three policies to choose from, A, B and C. The policies differ with respect to price, coverage and ease of billing. The company has developed the following AHP tables for price and summary. The other tables are not shown due to space limitations.
-Refer to Exhibit 14.8. What formula should go in cell C7 and get copied to D7:E7 of the Summary worksheet to compute the Weighted Average Score?
Manipulation Motive
The driving intention behind influencing or controlling someone's behavior or emotions for one's own purposes.
Tapping
In psychology, it may refer to the use of repetitive, gentle tapping on specific body parts to reduce emotional distress; in a broader sense, it may simply mean to lightly strike or touch.
Fiddling
The act of making restless or aimless movements with the hands or objects, often as a result of nervousness or boredom.
Married Couples
Legally wed individuals who are united in a personal and intimate relationship, recognized legally, socially, and sometimes religiously.
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