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SBU Level
Strategic Business Unit level; refers to a unit within a larger enterprise that focuses on specific market segments or product lines, operating with its strategic objectives and planning.
Portfolio Management
A strategic practice involving the selection, prioritization, and control of an organization's projects and programs in alignment with its objectives.
Corporate
Pertaining to a corporation, a form of business organization characterized by the legal distinction between the company and its owners.
Strategic Marketing Decision
A choice made in marketing that is intended to contribute to long-term business success, often involving product development, market selection, and positioning.
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