Three Elements (The Service Organization, the Contact Personnel and the Customer)

question 42

Essay

Three elements (the service organization, the contact personnel and the customer) interact in the service encounter triad shown below. Which position represents the customer?

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Definitions:

Information Exchange

The process of transferring information from one entity to another, which can occur through various means such as verbal, written, or electronic communication.

AIDA Format

A marketing model that stands for Attention, Interest, Desire, and Action, used to guide the content of advertising and marketing materials.

Application Letter

A cover letter that goes along with a résumé, explaining to the recipient what is being sent, the purpose behind sending it, and the advantages they can gain by reviewing it.

AIDA Plan

A marketing strategy model that stands for Attention, Interest, Desire, and Action, used to guide advertising and sales tactics.