Examlex
Companies follow both the matching principle and the materiality principle when applying the direct write-off method.
Sock Puppeting
Refers to the act of creating a fake online identity to praise, defend, or create the illusion of support for oneself or one's company.
Paid Influencer Program
A marketing strategy where brands compensate influencers to promote their products or services on various social media platforms.
Blogger
An individual who writes or maintains a blog, sharing information, opinions, or personal experiences online.
Halo effect
A cognitive bias where the impression of a person, brand, or product in one area positively influences one's opinion or feelings in another area.
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