Profit Margin Can Also Be Called Return on Sales

question 38

True/False

Profit margin can also be called return on sales.

Grasp the essential characteristics that influence the promotional mix decisions.

Recognize the role of discounts and coupons in maintaining loyal buyers across product life cycles.

Distinguish between the stages of the product life cycle in terms of promotional strategies.

Understand the significance of product characteristics in selecting the promotional mix.

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Definitions:

Studying Economics

The academic pursuit of understanding how individuals, businesses, governments, and nations make choices on allocating resources to satisfy their desires and needs.

Opportunity Cost

Opportunity Cost is the foregone benefit that would have been derived by choosing the next best alternative when making a decision.

Marginal Analysis

An examination of the added benefits of an activity compared to the added costs incurred by that same activity.

Cell Phones

Portable electronic devices that allow users to make voice calls, send text messages, and access various digital services.