In Questions a Firm Sells Its Product to Two

question 41

Multiple Choice

In Questions a firm sells its product to two groups of buyers: daytime buyers and nighttime buyers. There are 50 daytime buyers, all of whom have identical demands given by D_D in the figure below. There are 50 nighttime buyers, all of whom have identical demands given by D_N in the figure below. The firm's variable costs are constant (SMC = AVC = $12) and its total fixed cost is $250,000. The marketing director must devise a two-part pricing plan that will maximize the firm's profit.
-Assuming both daytime and nighttime markets are served, the optimal per unit usage fee (f*) is

• A) f * = $24
• B) f * = $34
• C) f * = $44
• D) f * = $54
• E) f * = $64

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Definitions:

Adjusting Journal Entries

Entries made in accounting records at the end of an accounting period to update accounts for accruals and deferrals that were not recorded during the accounting period.

Depreciation

The systematic allocation of the depreciable amount of an asset over its useful life.

Balance Sheet

A balance sheet is a financial statement that provides a snapshot of a company's financial position, including assets, liabilities, and shareholders' equity at a specific point in time.

Vertical Analysis

A financial analysis method that expresses each item in a financial statement as a percentage of a base figure, facilitating ratio comparisons across companies and time periods.