Refer to the Following:
the Following Linear Demand Specification Is $Q = a + b P + c M + d P _ { R }$

question 33

Multiple Choice

Refer to the following:
The following linear demand specification is estimated for Conlan Enterprises, a price-setting firm:
$Q = a + b P + c M + d P _ { R }$
where Q is the quantity demanded of the product Conlan Enterprises sells, P is the price of that product, M is income, and
$P _ { R }$ is the price of a related product. The results of the estimation are presented below:
$\begin{array}{rllll}\text { DEPENDENT VARIABLE: } & Q & \text { R-SQUARE } & \text { F-RATIO } & \text { P-VALUEONF } \\\text { OBSERVATIONS: } 32 & 0.7984 & 36.14 & 0.0001\\\\\text { VARIABLE } & \text { PARAMETER } & \text { STANDARD } & & \\& \text { ESTIMATE } & \text { ERROR } & \text { T-RATIO } & \text { P-VALUE } \\\text { INTERCEPT } & 846.30 & 76.70 & 11.03 & 0.0001 \\\text { P } & -8.60 & 2.60 & -3.31 & 0.0026 \\\text { M } & 0.0184 & 0.0048 & 3.83 & 0.0007 \\\text { PR }& -4.3075 & 1.230 & -3.50 & 0.0016\end{array}$
Assume that the income is $10,000, the price of the related good is $40, and Conlan chooses to set the price of this product at $30.
-At the prices and income given above, Conlan can expect to sell _________units.

• A) 342
• B) 600
• C) 724
• D) 864
• E) 872

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Definitions:

Consumer Division

A segment within a company focused on selling products and services directly to consumers, as opposed to business or commercial clients.

Break-even Sales

The amount of revenue needed to cover both the variable and fixed costs of a business, resulting in neither profit nor loss.

Absorption Costing

is an accounting method that includes all manufacturing costs (direct materials, direct labor, and both variable and fixed overhead) in the cost of a product.

Unit Product Cost

The total cost (including materials, labor, and overhead) to produce a single unit of a product.