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-If price DECREASES from $80 to $60, an arrow representing the QUANTITY effect
Asset Turnover
A ratio that calculates how effectively a company utilizes its assets to produce sales income.
Sales Revenue
The total amount of money generated from sales of goods or services before any costs or expenses are subtracted.
Invested Capital
The total amount of money invested into a company by shareholders and debtors, used to fund the company's operations and growth.
Residual Income
Income that remains after all costs and expenses, including a charge for capital, have been deducted.
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