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Which of the following assumptions is(are) NOT made in consumer behavior theory?
Recessive Gene
A gene that can lead to a particular trait only when paired with an identical gene; its effects are masked by dominant genes when in a heterozygous condition.
Sound Waves
Vibrations that travel through the air or another medium and can be heard when they reach a person's or animal's ear.
Ultrasound
High-frequency sound waves that are reflected off a fetus or an internal organ to provide information to generate a computer image.
Fetus
A developing mammal or human from the end of the embryo stage (usually from nine weeks after fertilization in humans) until birth.
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