Refer to the Following Computer Output from Estimating the Parameters

question 15

Multiple Choice

Refer to the following computer output from estimating the parameters of the nonlinear model
$$\begin{array} { r l l l l l } \text { DEPENDENT VARIAELE: } & \text { LNY } & \text { R-SQUARE } & \text { F-RATIO } & \text { P-VALUE ONF } \\\text { OESERVATIONS: } & \text { 32 } & \mathbf { 0 . 7 7 5 6 } & \mathbf { 3 2 . 4 4 } & \mathbf { 0 . 0 0 0 1 } & \\\\& \text { PARAMETER } & \text { STANDARD } & & \\\text { VARIAELE } & \text { ESTMATE } & \text { ERROR } & \text { T-RATIO } & \text { P-VALUE } \\\text { INTEREEPT } & \mathbf { - 0 . 5 9 3 1 } & \mathbf { 0 . 3 2 } & \mathbf { - 2 . 1 7 } & \mathbf { 0 . 0 3 9 0 } \\\text { LNRR } & \mathbf { 4 . 6 5 } & 1.36 & \mathbf { 3 . 4 3 } & \mathbf { 0 . 0 0 1 9 } \\\text { LNS } & \mathbf { - 0 . 4 4 } & \mathbf { 0 . 2 4 } & - 1.83 & \mathbf { 0 . 0 7 7 4 } \\\text { LNT } & \mathbf { 8 . 2 8 } & \mathbf { 4 . 6 } & \mathbf { 1 . 8 0 } & \mathbf { 0 . 0 8 2 6 }\end{array}$$
-If S increases by 8% (all other things constant) , Y will

• A) decrease by 3.52%.
• B) decrease by 0.44%.
• C) decrease by 4.4%.
• D) increase by 0.44%.
• E) decrease by 2.4%.

---

Definitions:

Marketing Eras

Marketing Eras refer to distinct time periods characterized by predominant marketing strategies and philosophies, such as the production, sales, marketing, and societal marketing eras.

Four Ps

The marketing mix framework consisting of Product, Price, Place, and Promotion, used to consider the company's strategies for marketing its products or services.

Relational Orientation

An emphasis on building long-term relationships with customers, focusing on satisfaction and loyalty rather than immediate transactions.

Apple

A technology company known for its innovation in consumer electronics, software, and personal computers.