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Persuasion Knowledge Model (PKM)
A theoretical framework explaining how individuals develop and use knowledge about persuasion to interpret and engage with persuasive messages.
Persuasion Agent
An individual or entity that attempts to influence others' attitudes, beliefs, or behaviors through various forms of communication.
Sock Puppeting
The act of creating a fake online identity to praise, defend, or create the illusion of support for oneself, a stand, or a product.
PSP
stands for PlayStation Portable, a handheld game console developed by Sony.
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