Examlex
Evaluate .
Promotional Message
The key information or theme conveyed through promotional activities to influence consumer perceptions and stimulate demand.
Brand Equity
The value and strength of a brand in the marketplace, often determined by consumer perception, recognition, and loyalty.
Social Media
Platforms where users can create, share, or exchange information and ideas in virtual communities and networks.
Brand Engagement
The forging of deep connections between consumers and a brand, characterized by frequent interaction and elevated loyalty.
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