A Corporate Vision Can Be Described Narrowly or Broadly

question 109

Essay

A corporate vision can be described narrowly or broadly. Google's website describes its mission/vision as organizing the world's information and making it universally accessible and useful. What does this mission statement tell you about what Google believes its core competence to be and what markets needs it is targeting? How useful do you find this mission in setting Google's strategy? (Hint: Discuss the advantages and disadvantages of a broad versus narrow vision statement for a corporation.) If you were the CEO of Google, what might your vision for its future be? Explain the rationale for your answer.

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Definitions:

Selling and Administrative Expenses

Costs related to the selling of products and the administration of the business, not directly tied to production.

Constrained Resource

A limited resource in a production or project management environment that can restrict output or throughput.

Current Profitability

A measure of a company's financial performance in the short term, often evaluating the income it generates over a recent period against the expenses.

Intermediate Products

Goods that are produced in one manufacturing process but are used as inputs in another, not yet final products.