After Having Acquired the OfficeMax Superstore Chain in 2003, Boise

question 135

Essay

After having acquired the OfficeMax superstore chain in 2003, Boise Cascade announced the sale of its core paper and
timber products operations in late 2004 to reduce its dependence on this highly cyclical business. Reflecting its new
emphasis on distribution, the company changed its name to OfficeMax, Inc. How would you describe the OfficeMax
mission and business strategy implicit in these actions.

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Definitions:

Teasers

Pre-release promotional content that gives a glimpse or hint of what's to come, often used to generate interest and anticipation.

Brand Communities

Groups of devoted consumers who share a mutual attachment to a brand and interact around it.

Personalized Human Contact

Interaction that is tailored and direct between individuals, emphasizing personal attention and human connection.

Digital Communications

The exchange of information through electronic means, including email, social media, and websites.