Which of the Following Best Defines Market Segmentation

question 49

Multiple Choice

Which of the following best defines market segmentation

• A) The identification of customers with common characteristics and needs
• B) The identification of customers with heterogeneous characteristics and needs
• C) The grouping of customers with different characteristics
• D) The process of reducing large markets into smaller markets without regard to customer characteristics
• E) The process of identifying the various markets that comprise an industry without regard to customer characteristics

---

Definitions:

Stock Market

A public market for buying and selling company stock and derivatives at an agreed price.

Risk Reduction

Strategies or measures taken to minimize the potential for loss or harm in investment, business operations, or other endeavors.

Corporate Bonds

Debt securities issued by corporations to raise capital, promising to repay the principal along with interest.

Retirement Program

A financial plan or fund that provides individuals with income or benefits upon retirement, often including savings, investment plans, or government pensions.