Which of the Following Examples Represents the Best Application of a Firm's

question 46

Multiple Choice

Which of the following examples represents the best application of a firm's primary core competence?

• A) Honda Motors manufactures cars, motorcycles, lawnmowers, and snow blowers
• B) IBM provides both software services and manufactures computer hardware
• C) PepsiCo manufactures and distributes soft drinks and manages restaurant chains
• D) Microsoft sells operating system software and access to the internet through its MSN subscription service
• E) McDonalds sells hamburgers and pizza.

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Definitions:

Promotion Strategy

The plan and implementation of communication from a company to its audience, aiming to increase awareness, sales, or engagement with a product or service.

Medtronic

A global healthcare solutions company known for its medical devices, technology, and services, including those for diagnosing and treating chronic conditions.

Market Segmentation

The practice of dividing a broad target market into subsets of consumers who have common needs, interests, and priorities, and then designing and implementing strategies to target them.

Market Aggregation

The practice of treating an entire market as a single entity by offering a single product or service to all customers, ignoring segmentation.