Market Segmentation Involves Identifying Customers with Common Characteristics and Needs

question 31

True/False

Market segmentation involves identifying customers with common characteristics and needs.

---

Definitions:

Affirming Consequent

A logical fallacy where the conclusion is erroneously inferred from the premise in the form "If A, then B; B, therefore A."

Fallacy

A flaw in the process of thought that results in an argument being invalid or not solidly reasoned.

Affirming Consequent

A logical fallacy where one assumes that because the consequent is true, the antecedent must also be true; it's a flawed argument in conditional reasoning.

Antecedent

The conditional clause that represents the if-part in a conditional statement, where its truth logically necessitates the truth of the consequent.