Market Profiling Requires an Analysis of All of the Following

question 127

Multiple Choice

Market profiling requires an analysis of all of the following factors except for:

• A) Customers
• B) Suppliers
• C) Core competencies
• D) Current and potential competitors
• E) Product or service substitutes

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Definitions:

Traits

Enduring characteristics or qualities that define an individual's behavior and personality.

Allport

Refers to Gordon Allport, an American psychologist known for his trait theory of personality, emphasizing the uniqueness of the individual.

Cattell

Refers to Raymond Cattell, a psychologist known for his work in personality theory, including the development of the 16 Personality Factor (16PF) questionnaire.

Neuroticism

A personality trait characterized by emotional instability, anxiety, moodiness, worry, and feelings of guilt or sadness.