What Are the TWO Primary Techniques/philosophies Discussed in Chapter 8

question 4

Essay

What are the TWO primary techniques/philosophies discussed in Chapter 8 that are used to manage processes in the supply chain such that they'll meet the needs of customers today.Provide the prime objectives for each of the two techniques/philosophies.Also, for each technique, provide three elements used to achieve the prime objectives.

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Definitions:

Direct Marketing

A type of advertising strategy that allows businesses to communicate directly with potential customers through various channels, such as mail, email, or phone, without intermediaries.

Business

An organization or enterprising entity engaged in commercial, industrial, or professional activities.

Offer

An invitation to buy or sell, typically in the context of commercial transactions.

Motivate

To provide reason or incentive for a person to act in a certain way.