Examlex
A debt-for-equity swap occurs when the distressed firm's shareholders are willing to surrender a portion of their ownership for debt in the firm.
Product Line Extensions
The practice of expanding an existing product line by introducing new variants or sizes, aiming to target different customer segments or adapt to changing market conditions.
Brand Awareness
The degree to which customers know about and can identify the special attributes or image associated with a specific brand's goods or services.
Advertising Costs
Expenses incurred in promoting a product, service, or brand to potential customers through various media channels.
Multiproduct Branding
A branding strategy where a single brand name is used for the sale of multiple related products.
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