________ Uses Games, Contests, Chat Rooms, and Bulletin Boards to Encourage

question 195

Short Answer

________ uses games, contests, chat rooms, and bulletin boards to encourage potential customers to try out products and tell other people about them.
Relationship marketing
Business process management
Enterprise planning
Vertical integration
Viral marketing

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Definitions:

Job Analysis

The process of examining and detailing the responsibilities, requirements, conditions, and aspects of a specific job.

Critical Incident Method

A performance appraisal method where significant (critical) positive or negative behaviors relevant to job success are recorded by supervisors or peers.

Critical Job Tasks

Essential duties and responsibilities that are key to the performance of a specific job role.

Psychological Importance

The significance or value given to a situation or object based on its impact on mental health or cognitive processes.