When Sony Ericsson Hired Models to Pose as "Tourists" Who

question 182

Short Answer

When Sony Ericsson hired models to pose as "tourists" who asked real tourists if they would take their picture with Sony's new camera cellphone, this was an example of
advertising of a counterfeit brand.
morally objectionable advertising.
lack of truth-in-advertising.
misleading price advertising.
stealth advertising.

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Definitions:

Profit Center

A segment or division within a company that is responsible for generating its own revenues and profits, and is evaluated based on its profitability.

Investment Center

A business unit or segment whose manager has control over cost, revenue, and investments in assets, and is evaluated on profitability and return on investment.

Profit Center

A segment of a company that is directly responsible for generating its own revenue and profit, often evaluated independently for performance assessment.

Long-Term Liabilities

financial obligations of a company that are due more than one year in the future, including bonds payable, long-term lease obligations, and pension liabilities.