When Sony Ericsson Hired Models to Pose as "Tourists" Who

question 182

Short Answer

When Sony Ericsson hired models to pose as "tourists" who asked real tourists if they would take their picture with Sony's new camera cellphone, this was an example of
advertising of a counterfeit brand.
morally objectionable advertising.
lack of truth-in-advertising.
misleading price advertising.
stealth advertising.

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Definitions:

Conditions Presentation

The method or order in which experimental conditions are presented to participants in a study.

Latin Square

A statistical design used in experiments to control for two confounding variables, arranging treatments in a square matrix.

Order Effects

Potential changes in participants' responses due to the sequence in which experimental materials are presented.

Latin Square

A design methodology in experimental research that helps in controlling two sources of variability by organizing subjects into a square matrix.