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How is a small business defined in the text?
Working Memory Capacity
The amount of information that an individual can hold and manipulate in their mind at one time for short periods.
Sense of Self
The perception or consciousness of one's own identity and being.
Personal Relevance
The degree to which information or an event is pertinent to an individual's life and interests.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.
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