Marina Corp

question 122

Short Answer

Marina Corp. wants to "go international," and has already determined that there is international demand for its products. What should the company do next?
Determine if their products need to be modified to fit the foreign market
Assess the business climate for reaction to foreign products
Locate a local business to form a joint venture
Conduct market research to determine potential sales
Determine what competition would be encountered

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Definitions:

Gestalt Principle

A theory in psychology that describes how people tend to organize visual elements into groups or unified wholes when certain principles are applied.

Closure

The act of bringing an emotional or psychological sense of resolution to a traumatic or significant event.

Depth Perception

The ability to see objects in three dimensions although the images that strike the retina are two-dimensional; allows us to judge distance.

Continuity

The unbroken and consistent existence or operation of something over a period of time.