Citronel Is a French Company That Markets a Range of Fashionable

question 41

Short Answer

Citronel is a French company that markets a range of fashionable clothing to French consumers under its widely known brand name. The company wants to begin marketing its products worldwide and needs to decide on the most effective and profitable strategy.
Citronel's Chief Operating Officer thinks that the company should adopt a standardized marketing approach throughout the world. Which of the following, if true, would strengthen her position?
Long production runs of the same items would allow the company to save money.
Different cultures vary in how they perceive French clothing.
The company has had only limited success establishing a consistent marketing strategy throughout France.
The company will have strong competition from various brands throughout the world.
The company has a substantial marketing budget.

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