Brown Corp

question 27

Short Answer

Brown Corp. has implemented a strategy of acquiring control of competitors in the same or similar markets. The company is using which strategy?
Concentration
Market penetration
Geographic expansion
Product development
Horizontal integration

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Definitions:

Norms

Established standards of behavior or guidelines that are considered normal within a specific group or society.

Core Values

Fundamental beliefs or guiding principles that drive a company's culture, decision-making, and actions.

Top Management

refers to the highest level of management within an organization, responsible for setting strategic goals and making key decisions.

Competitors

Other businesses that offer similar products or services within the same market and compete for the same customers.