Which Managers Are Responsible for Getting Products from Producers to Consumers

question 160

Short Answer

Which managers are responsible for getting products from producers to consumers?
Production managers
Operations managers
Information managers
Marketing managers
Human resource managers

Acknowledge the variety of sources available for external information search and their characteristics.

Understand the significance of evaluative criteria in comparing different products and brands.

Distinguish between different sources of information (e.g., marketer-dominated vs. public sources).

Appreciate the strategic use of advertising and marketing communications at different stages of the consumer purchase decision process.

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Definitions:

Organization

An arranged and structured collective of people with a particular purpose, such as a business or government department.

Public Service Motivation

The inclination or desire to contribute to the well-being of society through work in the public sector or through voluntary service.

Goal Theories

Theories that focus on how setting goals influences behavior and outcomes.

Temporal Motivation Theory

Temporal Motivation Theory is a model that explains motivation in terms of time, focusing on how time influences the prioritization and pursuit of goals.