The Online Retailer Ecatalog

question 37

Multiple Choice

The online retailer Ecatalog.com has decided to send consumers of the new John Grisham book an e-mail with suggestions for books with similar themes and has also offered them a 20% discount if those suggested books were purchased.This type of marketing/promotion is an example of:

• A)​Target marketing
• B)​Segmented selling
• C)​Clickstream selling
• D)​Cross-selling

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Definitions:

Breach

The act of breaking or failing to observe a law, agreement, or code of conduct.

Damages

Compensation claimed by a party in a lawsuit for losses or injuries suffered as a result of another party's actions or failure to act.

Course Of Dealing

Previous commercial transactions between the same parties.

Course Of Performance

The history of dealings between the parties in the particular contract at issue.