Examlex
The field of accounting that serves internal users of a company's financial information is
financial accounting.
auditing.
public accounting.
bookkeeping.
managerial accounting.
Acid-Test Ratios
A financial metric that evaluates a company's ability to pay off its short-term liabilities with its quick assets, providing insight into its short-term financial health.
Liquidity Ratios
Financial metrics used to determine an organization's ability to pay off its short-term debts with its liquid assets.
Marketing Metrics
Marketing metrics are measurements used to evaluate the effectiveness and performance of marketing strategies and activities.
Marketing Strategy
The overall game plan of a company for reaching prospective consumers and turning them into customers of the products or services the business provides.
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