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If Brighten Your World Inc

question 279

Short Answer

If Brighten Your World Inc. sells its light bulbs to the Jacobs Motor Company to be used in all of their cars as headlights, Brighten Your World is engaging in what type of marketing activity?
Marketing research
Consumer marketing
Relationship marketing
Aggregate marketing
Industrial marketing


Definitions:

Emotional Competence

A learned capability based on emotional intelligence; results in outstanding performance at work.

Daniel Goleman

A psychologist known for his work on emotional intelligence and its importance in leadership and personal success.

Self-aware Person

An individual who is conscious of their own character, feelings, motives, and desires.

Emotional Intelligence

The capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically.

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