When Toronto-Based Fairmont Resort Hotels Used Data Mining to Find

question 169

Short Answer

When Toronto-based Fairmont Resort Hotels used data mining to find out what kinds of vacations their customers preferred, and then placed ads where they were more likely to reach those customers, this was an example of
consumer relationship management.
product differentiation.
data warehousing.
aggregate marketing.
industrial marketing.

Distinguish between different forms of trademarks and their registration and protection mechanisms.

Grasp the legal frameworks governing trade secrets and their protection.

Analyze the legal implications in cases of IP infringement and remedies available.

Understand the role of federal and international laws and agreements in IP protection.

---

Definitions:

Interstate Commerce Commission

The first federal agency in the United States, established in 1887, to regulate railroads and later other modes of transportation, ensuring fair rates and eliminating discriminatory practices.

Fair Rates

Charges or prices that are considered reasonable, equitable, and just, especially in the context of public utilities or services.

Farmers And Merchants

Refers to the traditional backbone of local economies, especially before industrialization, representing those who produce food and goods and those who trade them.

Chinese Immigrants

Relates to people from China who migrated to various countries around the world, particularly notable in the 19th and early 20th centuries to the United States for railroad construction and mining.