Which Term Is Used to Identify the Division of a Market

question 48

Short Answer

Which term is used to identify the division of a market into categories of customer types?
Industrial marketing
Marketing mix
Customer marketing
Market segmentation
Market de-categorization

---

Definitions:

Civil Rights Act Of 1991

Legislation in the United States that aimed to strengthen civil rights laws, including providing the right to trial by jury on discrimination claims and introducing the possibility of emotional distress damages and limited punitive damages.

U.S. Multinationals

Companies based in the United States that operate and have business activities in several countries around the world.

American Civil Rights Legislation

Legislation aimed at ending discrimination based on race, color, religion, sex, or national origin in the United States, and promoting equal rights for all citizens.

Third-Country Nationals

Employees who are working in a country that is neither their home country nor the country of the company they are working for.