The Ford Focus Is Promoted to Consumers on the Basis

question 83

Short Answer

The Ford Focus is promoted to consumers on the basis of economy, while the Porsche is promoted on the basis of high performance. This is an example of
relationship marketing.
product positioning.
product differentiation.
mass customization.
psychographic segmentation.

Understand the role of deliberate practice in achieving high performance in entrepreneurship.

Learn about the impact of immediate application and practice in entrepreneurship education.

Recognize the importance of planning, analysis, and a managerial approach in entrepreneurship.

Understand the variety of community-based programs for helping victims of domestic violence as described in Sokoloff's article.

---

Definitions:

Cultural Trade

the exchange of goods, services, ideas, and cultural practices between different societies and cultures.

North American Potlatch

A ceremonial feast or gathering among indigenous peoples of the Pacific Northwest Coast of Canada and the United States, characterized by the distribution of gifts to affirm or establish status and prestige.

Generalized Reciprocity

A mode of exchange in which the value of the gift is not calculated, nor is the time of repayment specified.

Balanced Reciprocity

A mode of exchange in which the giving and the receiving are specific as to the value of the goods and the time of their delivery.